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About Lacy and

Collective Cheers Tap Co.

Collective Cheers Tap Co. is a heartfelt extension of In Alignment Collective, the event company founded by Lacy Empkey that’s built a reputation for intentional, unforgettable gatherings. After years of curating events that blend purpose with personality, Lacy saw an opportunity to elevate the drink experience with something more personal, more flexible, and more fun. Enter Collective Cheers Tap Co., her mobile tap bar concept designed to bring #CelebrationOnTap to life in a way that feels as thoughtful as the event itself.

With a background in full-scale event planning and a deep love for meaningful connection, Lacy believes that the best celebrations are the ones that reflect who you are. Her approach centers around custom-crafted experiences, where no two setups or sips are the same. Whether you’re planning a luxe wedding, a backyard birthday, or a corporate mixer, her team ensures every detail feels tailored, intentional, and easy to enjoy.

Meet Gertrude The Heart

of Our Tap Trailer

Say hello to Gertrude, our vintage-inspired tap trailer and the true heart of Collective Cheers. Named after my spirited pup, Gertrude embodies everything this business is built on: charm, character, and just the right amount of sass.

With her soft curves, petite frame, and eye-catching personality, Gertrude isn't just a bar. She's a showstopper, a conversation starter, and a memory-maker all in one.

Her story goes beyond her taps. I've always had a soft spot for timeless names, so when I adopted my dog and named her Gertrude, it just fit. She's full of spunk, a little mischief, and endless warmth; precisely the same energy we bring to every event.

Like her namesake, our trailer Gertrude rolls in ready to elevate the vibe, spark smiles, and leave lasting impressions. Because when Gertrude shows up, you know it's about to be something special.